FAQ
Questions, answered plainly.
No jargon, no hedging. If your question isn't here, just ask.
- What does 'marketing engineering' actually mean?
- It means the technical, build-heavy side of marketing, the work that normally needs a developer or IT firm, done by a team that also understands marketing. Selling inside WhatsApp, virtual try-on, getting cited by AI. We build the systems; we don't just advise on them.
- How are you different from a normal agency?
- Most agencies execute tactics: posts, ads, basic content. We build systems. The work we do usually falls into the gap between a client's marketing team and their IT department, too technical for the agency, too marketing-focused for the developers. We're one team that does both.
- How do you price your work?
- By the outcome, not the hour. Each system is priced as the premium revenue engine it is: WhatsApp commerce from R35,000/month, virtual try-on from R150,000, and AI visibility as an enterprise engagement scoped to your market after a R60,000 assessment. See the pricing page for detail.
- Who is a good fit for Mammrlla?
- Businesses that already have product-market fit and real sales to amplify, sell something online, and care about revenue over vanity metrics. We turn down pre-revenue companies, our systems amplify an existing engine, they don't replace a missing one.
- Is WhatsApp marketing safe? Won't we get banned?
- Only if it's done badly. We build exclusively on the official Meta Business API and handle template approvals properly. The bans you hear about come from grey-market bulk tools, which we never touch.
- Will virtual try-on really reduce returns?
- Yes, accurate try-on lets customers see fit, colour and scale before buying, which reduces the uncertainty that drives returns. Industry benchmarks show up to a 40% reduction, alongside materially higher conversion.
- What is 'getting found by AI' and why does it matter?
- More buyers now ask ChatGPT, Gemini or Google's AI a question and read one synthesised answer instead of clicking links. We engineer your content and data so those models understand, trust and cite you, so you appear in the answer rather than disappearing from it.
- Do you offer creative work like video, photography or shows?
- That lives in our sister arm, Mammrlla Creative (creative.mammrlla.com), branded shows, podcasts, photography and event coverage. This arm stays focused on the technical growth systems.
- How quickly can we see results?
- It depends on the system. Conversational commerce and AI visibility can show movement within weeks; try-on impact appears as soon as it's live on your product pages. We set baselines up front so the change is measurable, not anecdotal.
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