Year
2026
Status
Ongoing
Discipline
AR / social filters
Our role
Concept & build
Deliverables
Branded AR filters for TikTok
The brief
An ongoing project building branded AR filters for Woolworths on TikTok, effects designed to be fun first, so people choose to use and share them.
Scope, what we did
- Filter concept
- 3D & 2D asset design
- Face and world tracking
- Testing across devices
- Submission and publishing