Episodic content
Your own show that people choose to watch.
We create branded mini-series and episodic content that audiences actually want to press play on. Story first, brand woven in, made to keep earning long after launch.
Start a projectProof it works
Branded shows are already winning.
ClearScore
Ran a 12-episode branded mini-series, 'Wat Doing', across YouTube, TikTok and Meta, positioning the brand as a companion during the cost-of-living crisis.
Owned video
For episodic content, up to 60% of conversions land after the first two weeks, and acquisition cost runs 20–40% lower than saturated social.
Woolworths · our work
We built the four-part Everyday Runner Series end to end, story, production and rollout.
We make it for your brand. Start a project →
Overview
Most branded content is made to be skipped. A branded show is different: it's a format people follow, look forward to, and share, with your brand built into the world rather than bolted onto the front. We built the Everyday Runner Series for Woolworths exactly this way, treating each episode as something worth watching on its own merit.
How it comes together
From idea to finished piece.
Concept & format
We find the idea worth following, the angle, the host, the world, and write a series bible so every episode feels part of one show.
Scripting & story
Each episode is structured to hold attention from the first three seconds, with the brand woven into the story, not read out at it.
Production
We shoot through our studio and crew network, directing for a finish that holds up next to anything on the platform.
Edit & rollout
Full post, plus social cut-downs and a release plan so the show keeps surfacing and earning views over time.
A taste of the work
Placeholders, drop in real photos/stills via the admin (Google Drive links) when ready.
What's included
Handled end to end.
An owned asset that keeps working, building an audience and association with your brand long after a normal ad would have stopped running.
- Concept development and series bible
- Scriptwriting and story design
- Full production and direction
- Editing, colour and sound
- Cross-platform cut-downs for social
- Distribution and rollout strategy
Selected work