We are often approached clients and they tell us “We would like to use content marketing,” we always respond: “That’s great! But what, specifically, do you want to accomplish / change?” because we believe that we need an actionable goal in order to execute a successful campaign. If you have a funny funny video that is viral and makes everyone laugh but doesn’t bring leads/sales/whatever it is your business wants, then does it have any real value? It brings you some short-term buzz, perhaps, but if that buzz doesn’t convert into business then it isn’t truly effective.

We create buzz that results in what your business wants to achieve.

‍